As at may 09, 2021
1.General Information. 1
2.WHAT KIND OF INFORMATION DO WE COLLECT?. 1
2.1 Information we gather in our appliications
2.2 information we gather in Visumetrics.com.. 1
2.2.1 Information you freely will give us. 1
2.2.2 Information Collected Automatically. 1
2.2.3 Other Information We Collect 1
2.4 Information inCookies. 1
3.HOW WILL WE USE THE INFORMATION.. 1
3.1 Information to third part 1
3.2 Advertisement Servers and Third-Party Tracking. 1
4. WHAT SECURITY MEASURES ARE USED?. 1
5.Compliance with Legal Process. 1
6.Moving information between countries. 1
8. Changes in Policy. 1
9. Contact information. 1
10. Additional Privacy Information for Users in the EU.. 1
10.1Responsible for all data subjects and services. 1
10.2 Additional Information about Processing of Personal Data. 1
10.2.1 Processing for or Prior to Entering into a Contract 1
10.2.2 Processing on the Basis of Your Consent 1
10.2.3 In Order to Comply with a Legal Obligation. 1
10.3. Revoking consent 1
11. Aggregated Anonymous or Pseudonymous Use of Data. 1
12.FOR HOW LONG TIME WILL WE KEEP THE DATA. 1
13.In which countries can my personal data be processed?. 1
14. No Decisions Based Solely on Automated Processing. 1
15. Data Subject’s Rights under GDPR. 1
15.1 Data Access, Correction, and Deletion Right 1
15.2 Your right to restrict data. 1
15.3 Right to Lodge a Complaint 1
Visumetrics AB ”VMAB” is the owner and the responible part for the applications Visual Disorder Atlas (”VDA”) ,
Look Ahead, Maze and Celego Near Vision Test ("The Applications") and the site Visumetrics.com and its subsites.
We call these applicationsand our site for our Services
We find it very important to protect any data we will receive from you and commit us to do so.
This policy explains how handle the information we collect when using our Services
2.WHAT KIND OF INFORMATION DO WE COL LECT?
2.1 Information we gather in the Applications
Our Services does not collect any personal information at all. The applications are launched either as free versions
or Pay in app-versions All payments are handled by Apple company and we have no right to see any personal i
nformation about you
2.2 information we gather in Visumetrics.com
2.2.1 Information you freely will give us
When you use our contact form or elseless will contact us by some reason, some information may be collected
like your name, address, phonenumber and mailaddress. Reasons, among others, can be that you want more
information about our products or that you want support.
If you buy any of our products (Sahlgrens Saturation Test or Eye cover) will we also collect information to whom
we can send an invoice
If you choose to register and sign in using a third-party social media account, the authentication of your login is
handled by the third-party account and the Services may collect your name, profile photograph, email address, and
any other information from your third-party account that you agree to share at the time you give permission to link
your third-party account with the Services. By doing this, you are authorizing us to collect, store, and use the data
they send us.
2.2.2 Information Collected Automatically
In addition to the information that you provide to us directly, we may collect information about your use of the
Services to help us measure and analyze traffic and usage. This helps us to enhance and improve the Services.
For example, we may collect:
Device Information — such as your hardware model, IP address, other unique identifiers, operating system
version, browser type and settings, and the settings of the device you use to access a Service.
Usage Information — such as information about the Services you use, the date and time, the duration of your
usage, the files downloaded or viewed, and other information about your interaction with content offered through
Location Information — such as the general location of your device in order to provide you with more relevant content and ads for where you are in he world when you use certain Services.
2.2.3 Other Information We Collect
We may also collect other information about you, your device, or your use of the Services in ways that we describe
to you at the point of collection or otherwise with your consent. You may choose not to provide us with certain
types of information but doing so may affect your ability to use the Services.
2.4 Information inCookies
identifying information in cookies and protect this information. Cookies allow us to recognize you when you
return to use a Service and help us to personalize your user experience and track usage. We do not store complete
Most web browsers automatically accept cookies but can be configured not to or to notify you when a cookie is
being sent. If you wish to disable cookies, refer to your browser help menu to learn how. If you disable cookies,
doing so may interfere with or prevent the proper function of a Service.
In some cases, we also work with third-party vendors to help deliver advertisements on our behalf across the
have visited) in order to help deliver particular ads that they believe you would find most relevant. You can opt
with or prevent the proper function of a Service.
3.HOW WILL WE USE THE INFORMATION
Information that you provide to us will be used to process, fulfill, and deliver your requests for content and Services
and, where applicable, report points and credits to credentialing organizations.
This includes, for example, ’sending you content and updates (including by email), and enabling you to participate
in the features provided by the Services. Through such features, we are able to bring you information and content
tailored to your individual interests and needs.
nformation collected automatically is used to monitor users’ interests and usage patterns in order to help us
enhance and improve our service offerings.
We may share information with vendors providing contracted services to us, such as hosting vendors, advertising
service providers, data analytics and customer support providers, IT service providers, and list managers. We may
also share your information, including your payment information (only for the products Sahlgrens Saturation Test
and Eye cover), as appropriate to process your payment for a Service or to complete a transaction. These providers
and organizations are obligated to maintain your personal information as confidential and have access to your
personal information only as necessary to perform their requested function on your behalf.
3.1 Information to third part
We may also report aggregate information about usage to third parties, including our service providers and
From time to time we contract with third-party advertisers and their agents to post banner and other advertisement
through the Services. These advertisements may link to websites not under our control.
These third-party advertisers may use cookie technology or similar means to measure the effectiveness of their
ads or may otherwise collect personally identifying information from you when you leave the Services. We are not responsible or liable for any content, advertising, products, or other materials offered from such advertisers and
their agents. Transactions that occur between you and the third-party advertisers are strictly between you and the
its agent, as their policies may differ from ours.
3.2 Advertisement Servers and Third-Party Tracking
Some of the advertisements included on the Services are delivered or served by third parties that may collect anonymous information. These third parties may place or recognize cookies, pixel tags, web beacons, or other technology to track anonymous information, in part, to measure and analyze the efficacy of the advertising they place at the Services. These third parties also may have the ability to link the information they collect when you use the Services, such as the identifier for the device you are using, with other information they collect elsewhere on the Internet to gain additional insights into their target audience.
4. WHAT SECURITY MEASURES ARE USED?
We endeavor to keep your personal information confidential and protected against unauthorized access, misuse, or alteration with commercially reasonable physical, technical, and administrative measures. However, as effective as these measures are, no security system is impenetrable. We cannot guarantee the security of electronic data nor can we guarantee that the information you supply will not be intercepted
5.Compliance with Legal Process
We may disclose personally identifying information if we are required to do so by law or we in good faith believe that such action is necessary to (1) comply with the law or legal process; (2) protect our rights and property; (3) protect against misuse or the unauthorized use of a Service; or (4) protect the personal safety or property of our employees, users, or the public.
6.Moving information between countries
The Services are headquartered in Sweden. Your personal information may be transferred outside of your country or another country for processing. By using a Service, you consent to the collection, international transfer, storage, and processing of your information outside of your country of residence, in which case the personal data protection rules may differ from the rules in your country.
The Services are not intended for children under 13 years of age. We do not knowingly collect or store any personal information from children under 13.
8. Changes in Policy
9. Contact information
10. Additional Privacy Information for Users in the EU
For our users in the European Union we are providing some additional information below as required by the EU General Data Protection Regulation (“GDPR”).
10.1Responsible for all data subjects and Services
S411 34 Göteborg
10.2 Additional Information about Processing of Personal Data
10.2.1 Processing for or Prior to Entering into a Contract
10.2.2 Processing on the Basis of Your Consent
10.2.3 In Order to Comply with a Legal Obligation
As in 5 above
10.3. Revoking consent
You may at any time revoke a consent granted hereunder in accordance with GDPR. In case of revocation, VMAB will not process the personal data subject to this consent any longer unless legally required to do so. However, any revocation of your consent has by law no effect on past processing of personal data by VMAB up to the point in time of your revocation. Furthermore, if your use of a Service, requires your consent, VMAB will no longer able to provide the relevant Service to you after your revocation.
11. Aggregated Anonymous or Pseudonymous Use of Data
12.FOR HOW LONG TIME WILL WE KEEP THE DATA
Where VMAB is processing and using your personal data as permitted by law (including in the context of a contract with you) or under your consent, VMAB will store your personal data (i) only for as long as is required to fulfill the respective purposes or (ii) until you revoke your consent.
However, where VMAB is required by mandatory law to retain your personal data longer or where your personal data is required for VMAB to assert or defend against legal claims, VMAB will retain your personal data, in accordance with applicable law, until the end of the relevant retention period or until the claims in question have been settled.
13.In which countries can my personal data be processed?
Whenever VMAB is using or otherwise processing your personal data for the purposes set out in its privacy policies, your data may be collected from, processed, or transferred to a country outside of the EU or European Economic Area (“EEA”).
14. No Decisions Based Solely on Automated Processing
Our processing of your personal data does not involve decisions based solely on automated processing, including profiling, which produce legal effects concerning you or similarly significantly affects you.
15. Data Subject’s Rights under GDPR
15.1 Data Access, Correction, and Deletion Right
You can request from VMAB at any time information about which personal data VMAB processes about you and the correction or deletion of such personal data.
Please note that VMAB can delete your personal data only if there is no legal or contractual obligation or prevailing right of VMAB to retain it. Please also note that if you request that VMAB delete your personal data, you will not be able to continue to use a Service that requires VMAB’s use of your personal data.
If VMAB uses your personal data based on your consent or to perform a contract with you, you may further request from VMAB a copy of the personal data that you have provided to VMAB. In this case, please contact our data responsible as above and specify the information or processing activities to which your request relates, the format in which you would like this information, and whether the personal data is to be sent to you or another recipient. Please also provide reasonable information and evidence that permits VMAB that the request originates from you as the data subject entitled to receive such personal information and that no one else is abusively trying to access your personal data by requesting a copy of it from VMAB.
15.2 Your right to restrict data
Furthermore, you can request from VMAB that VMAB restricts your personal data from any further processing in any of the following events:
You state that the personal data VMAB has about you is incorrect, (but only for as long as VMAB requires to check the accuracy of the relevant personal data),
there is no legal basis for VMAB processing your personal data and you demand that VMAB restricts your personal data from further processing,
VMAB no longer requires your personal data, but you claim that you require VMAB to retain such data in order to claim or exercise legal rights or to defend against third-party claims or
in case you object to the processing of your personal data by VMAB (based on VMAB’s legitimate interest for as long as it is required to review as to whether VMAB has a prevailing interest or legal obligation in processing your personal data.
15.3 Right to Lodge a Complaint
If you believe that VMAB is not processing your personal data in accordance with applicable EU/EEA data protection laws, you can at any time lodge a complaint with the data protection authority of the EU/EEA member state in which you live or with the data protection authority of the country or state in which VMAB has its registered seat.